Archive for March 16th, 2007

Improve Your Link Campaign - Create Related Link Phrases

The most important part of a SEO’s job is to create link phrases that describe the focus of your website. Submitting to search engines is a waste of time because search engines locate your site by following inbound links. Concentrate on building your inbound links with strong phrases that relate to your sites’ content and [...]

The most important part of a SEO’s job is to create link phrases that describe the focus of your website. Submitting to search engines is a waste of time because search engines locate your site by following inbound links. Concentrate on building your inbound links with strong phrases that relate to your sites’ content and offering. When building a relationship with a link partner, keep in mind that you’re offering content their users could use. Think about the whole picture when developing your link campaign. Linking relationships should be built based on the content of your site.

For example, if your website is in the pet food genre, have your link partners link with the following anchor text:
dog food
cat food
hamster food
bird treats
etc
Your link partners would link to your main page or a specific page on your website and having the above keywords visible on their webpage.

By developing good content, you are creating value for your link and increasing your chances of search engines spidering your site. Related linking and content is the key to having a successful website.

Google Webmaster Central

This posting is about Google Wembaster Central. Every serious webmaster SHOULD BE signed up with Webmaster Central. Google Webmaster Central shows you the following information:
1. When Googlebot last crawled your pages
2. If your pages are in the Google index or not.
3. All web crawl errors. For example:
- HTTP Errors
- URL’s not [...]

This posting is about Google Wembaster Central. Every serious webmaster SHOULD BE signed up with Webmaster Central. Google Webmaster Central shows you the following information:

1. When Googlebot last crawled your pages

2. If your pages are in the Google index or not.

3. All web crawl errors. For example:
- HTTP Errors
- URL’s not found
- URL’s not followed
- Whats restricted by robots.txt
- etc

4. Crawl Rate
- This measures how many pages are crawled per day
- Number of KB downloaded a day
- You can select how fast you would like Googlebot to crawl your site

5. Query Stats
This is HUGE. Query stats state what terms people are linking to you with. For example, if an external site is linking to you with keywords “Online shopping,” it will state what keyword they are linking to you with. It also states the top search queries that people type into Google to find your site.

6. Links
Shows you how many links are on the web to specific pages of your site.

As you can see, Google Webmaster Central gives you tremendous value, all for free. If you’re in the sandbox, you can try to figure out why you’re in the sandbox, when you were put there, and possibly find out the reasons.