Archive for June, 2007

Are You Keeping Your Customers?

Building retention for your online business can be based on customer service, user interface, features and may other factors. Customers need to see value for their dollar. Continuously research your clients expectations. Information has always been the key to success and the more information you have, the more knowledge you hold to improve your products [...]

Building retention for your online business can be based on customer service, user interface, features and may other factors. Customers need to see value for their dollar. Continuously research your clients expectations. Information has always been the key to success and the more information you have, the more knowledge you hold to improve your products and services.

Retention is about building relationships and keeping clients informed about new offerings. Building “value” for your products and services is the key. In a fast-moving world, you must continually change your product and services. This may mean adding new features or changing existing ones. Show your clients that you are changing with the world.

Customer service is another key factor. Our customers tell us that most Internet marketing companies will not call them and handle support via email or support tickets. Show clients how much you care and how you value their business. All it takes is a simple phone call.

Support and customer retention can be expensive in the short haul, but its well worth it in the long run.

What Determines A Quality Link Partner?

Building link partners is like building a business relationship. When you create a business relationship, there are gives and takes. It is a 50/50 proposition. For example, you may own an “engine parts” website and you might be linking to a radiator website. You’re sending traffic to a related product in the same industry (automotive) [...]

Building link partners is like building a business relationship. When you create a business relationship, there are gives and takes. It is a 50/50 proposition. For example, you may own an “engine parts” website and you might be linking to a radiator website. You’re sending traffic to a related product in the same industry (automotive) and this will benefit both parties in different ways.

But before creating a link partnership, have you done your homework? Have you made sure that the link partner is good for your website? Creating a check list would be extremely beneficial. It allows you to decide which websites to link to. For example, here are a few things I would make sure of:
1. Does the link partner have a link from their homepage to their links page?
2. Does the link partner have good quality content?
3. Do they have related links?
4. Will their website benefit your end user? Will your website benefit their end user?

Spend a few extra minutes reviewing your link partners website and you will feel better about linking to them. Don’t link to anybody. You need to consider your websites reputation. Think about the traffic you are sending and vice versa. Search engines will consider you a big “player” if you have QUALITY links pointing to your site. Using an effective checklist can help you find better link partners and will drive higher quality traffic to your website.