Archive for November, 2007
The Power of Anchor Text
Link anchor text is super important in your linking strategy. When creating your website profile with LinkExchanged.com, put some serious thought into your website title because your linking partners will be placing this on their websites. Make sure that your website title is keyword driven but also highly related to your website. For example, if [...]
Link anchor text is super important in your linking strategy. When creating your website profile with LinkExchanged.com, put some serious thought into your website title because your linking partners will be placing this on their websites. Make sure that your website title is keyword driven but also highly related to your website. For example, if you sell engine parts, your website title might be “Cheap Engine Parts.”
Pick a few keywords that are highly related to your website…don’t saturate your description with too many keywords. In the future, LinkExchanged! will have the ability to include multiple website title phrases.
One other important note…do NOT link to unrelated websites. This will negatively affect your ranking because you are attempting to SPAM the search engines.
Spread the Link Juice
When you construct your website, it is absolutely necessary to control the flow of links. When linking to pages within your site, you are moving importance from one page to another. It is very important to take this into consideration when creating your inner linking strategies.
Google allows you to specify rel=nofollow on links within your [...]
When you construct your website, it is absolutely necessary to control the flow of links. When linking to pages within your site, you are moving importance from one page to another. It is very important to take this into consideration when creating your inner linking strategies.
Google allows you to specify rel=nofollow on links within your website. With this, Google will not follow the links and the links will not get credit when ranking websites in search results.
For more information about LinkJuice, please visit here: http://www.seomoz.org/blog/whiteboard-friday-the-juice-is-loose
Google also talks about this:
http://googleblog.blogspot.com/2005/01/preventing-comment-spam.html
Google Adwords - New Site Targeting Features
Google Adwords has added two new components to their Site Targeting feature.
Previously, you were only able to bid on a CPM basis. For example, you would set a bid of $5.00 per 1000 impressions. If you received 100,000 impressions and 50 clicks, you would still pay $500 ($10 / click)!!! We were in a sitution [...]
Google Adwords has added two new components to their Site Targeting feature.
Previously, you were only able to bid on a CPM basis. For example, you would set a bid of $5.00 per 1000 impressions. If you received 100,000 impressions and 50 clicks, you would still pay $500 ($10 / click)!!! We were in a sitution where our ads appeared on MySpace and we ran through $100 within a few hours. This cost us over $100 and we only received 100 or so clicks. MySpace is a high-impression site because users browse through profiles and rarely click on ads - this causes a tonne of impressions. Well this mistake should never happen again.
Google has added the ability to bid per click rather than per thousand impressions. This saves tonnes of time, money and guessing work.
The second feature allows targeting to specific pages within a site.
Please visit http://adwords.blogspot.com/2007/11/two-updates-to-site-targeting.html to get a complete overview.
Split Test Your Website - Google Website Optimizer
It use to be EASY. Create a website, create unique content, get organically listed, put some ads on a page and make money! Well it’s not so easy anymore. Web surfers are getting intelligent. OVer 50% of surfers know when they are click on an ad. For this reason, it is extremely important to split [...]
It use to be EASY. Create a website, create unique content, get organically listed, put some ads on a page and make money! Well it’s not so easy anymore. Web surfers are getting intelligent. OVer 50% of surfers know when they are click on an ad. For this reason, it is extremely important to split test your website content so that you can understand visitor patterns. Webmasters should test EVERYTHING.
Here are a few things we’ve tested for our website:
1) Headline - Find best performing headline
2) Templates - Test different website templates
3) Colors - Change background colors, image colors, layout colors, font colors
Split testing can get very complicated but Google makes it fairly easy. Google has a feature in Adwords that allows you to split test - it’s called Website Optimizer.
Website Optimizer allows you to install code on your landing/conversion page, and then measures different components of the landing page. For example, you can test your headline, or you can test different colored “Download” buttons.
I find that multi-varient testing works the best for me. Here’s how it works:
I tested three headlines and two download buttons. This gives a possibility of 6 combinations. Since I`ve created 3 headlines and 2 download buttons, Google will track each combination and show you the conversion rates for each combination. To use Google Website Optimizer, you MUST have a Google Adwords account. To learn more about Google Webiste Optimizer, visit
http://services.google.com/websiteoptimizer
