Archive for October 15th, 2008

8 Benefits of Blogging

Posted by admin 15 October, 2008 (0) Comment

Many online marketers underestimate the value of blogging. Blogging (in my opinion) paves the way to a great website and eventual success. Here are some blogging benefits:

Get Free Quality Links!
Write informative blogs and webmasters will create comments or blog posts about your post. More quality links = higher rankings.
Provide a GREAT user experience
Your visitors will [...]

Many online marketers underestimate the value of blogging. Blogging (in my opinion) paves the way to a great website and eventual success. Here are some blogging benefits:

  1. Get Free Quality Links!
    Write informative blogs and webmasters will create comments or blog posts about your post. More quality links = higher rankings.
  2. Provide a GREAT user experience
    Your visitors will appreciate the education you’ve provided. You can provide tips, write about yourself, provide a daily image, daily video, etc.
  3. Talk About Other Blogs - Trackbacks
    The definition of a “trackback” is as follows:

    A trackback is one of three types of linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking, and so referring, to their articles. Some weblog software programs, such as Wordpress, Movable Type, Typo and Community Server, support automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of linkback.

    Let’s say you come across an interesting blog post and you’d like to comment. Why not talk about it on your blog? Once you’ve posted a response on your site, you can send a “trackback” to the site and a snippet of your post will be posted in their comments area with a link to your website. You’ve just completed an ethical link exchange.

  4. Unique Content
    We’ve all the heard the phrase “Content Is King.” Self-explanatory.
  5. Search Engines Love Blogs!
    Search engines LOVE blogs and why not? It’s UNIQUE content and provides a great experience. Blog posts are usually indexed within 48 hours, giving the search audience immediate access to your posting.
  6. Show Your Authority!
    Show your audience that you are an authority! Surfers don’t want to buy from uneducated websites. As a purchaser, would you rather buy from a five-pager website with a few products, or would you buy from a site that has hundreds of products, tonnes of information and a blog with recent postings. Recent blog postings show that you are legitimate, up to date and educated!
  7. Maintain Communication
    Send broadcast communications through your blog. Your customers can always reference your blog for important communications.
  8. Build Your Brand
    Users will remember your website and they will tell others. Word of mouth is a HIGH converting sales method.

As you can see, the benefits of blogging are tremendous. I would list the best blogging platforms but SpeckyBoy has already done a great job of it.

View the Top 10 Free Blogging Platforms

Here are some other related resources:
Benefits of Blogging - A Practitioner’s Perspective
Benefits of Blogging for Small Business

Categories : Blogging, Online Marketing Tags :

Maximize Adwords Profits This Holiday Season

Posted by admin 15 October, 2008 (0) Comment

The Adwords team has posted a simple article about increasing your traffic and conversions during the holiday season.
Here’s an example tip you’ll find: specifically mentioning any special holiday promotions you are running in your ad text drives additional interest from consumers. Clear and compelling ads with season-specific text is a good way to generate more [...]

The Adwords team has posted a simple article about increasing your traffic and conversions during the holiday season.

Here’s an example tip you’ll find: specifically mentioning any special holiday promotions you are running in your ad text drives additional interest from consumers. Clear and compelling ads with season-specific text is a good way to generate more clicks.

Click the below link to view the retailer tips.

View Google Adwords Retailer Tips

Categories : Google Adwords, Online Advertising Platforms Tags : , , ,