Online Advertising Platforms

Funny Adwords Ad

I was surfing the web and found an interesting Adwords ad.
You’ll notice that that this person has included an SMS number in the URL field. I tried clicking the ad but no cigar, I get a 404 page. Of course, this persons’ ad was taken down by the end of the day.
For those interested, you [...]

I was surfing the web and found an interesting Adwords ad.

Adwords Ad on Google Philippines

You’ll notice that that this person has included an SMS number in the URL field. I tried clicking the ad but no cigar, I get a 404 page. Of course, this persons’ ad was taken down by the end of the day.

For those interested, you are in fact allowed to include a telephone number in the ad text. It works well for SOME people so it’s definitely worth split testing.

SEO Round Table talks about this in more detail.

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MSN Adcenter Changes

MSN Adcenter has finally introduced some long-awaited features. As most of you know, the interface was previously VERY slow. I logged in and noticed that the interface was a little faster. They’ve also added faster editorial reviews (probably automated most of it).
Here’s what’s new in adCenter.

Pause and resume your ads and keywords. You can now [...]

MSN Adcenter has finally introduced some long-awaited features. As most of you know, the interface was previously VERY slow. I logged in and noticed that the interface was a little faster. They’ve also added faster editorial reviews (probably automated most of it).

Here’s what’s new in adCenter.

• Pause and resume your ads and keywords. You can now pause and resume the delivery of individual ads and keywords, in addition to ad groups and campaigns.
• Faster editorial reviews. We can now review your ads and keywords more quickly, and your approved ads and keywords can go live faster than before.
• Better help with disapproved ads and keywords. Get easier-to-find information about the reasons for the disapproval and how to update the ads and keywords for resubmission.
• Faster adCenter page load times. Save time while managing your campaigns in adCenter, thanks to system enhancements that make page load times faster than before.
• More options to target your customers by location. In selected countries or regions, you can now target your ads to people in more specific locations. Target customers by country, state, province, metro area, or city.

Visit Adcenters blog to view the official news release.

Maximize Adwords Profits This Holiday Season

The Adwords team has posted a simple article about increasing your traffic and conversions during the holiday season.
Here’s an example tip you’ll find: specifically mentioning any special holiday promotions you are running in your ad text drives additional interest from consumers. Clear and compelling ads with season-specific text is a good way to generate more [...]

The Adwords team has posted a simple article about increasing your traffic and conversions during the holiday season.

Here’s an example tip you’ll find: specifically mentioning any special holiday promotions you are running in your ad text drives additional interest from consumers. Clear and compelling ads with season-specific text is a good way to generate more clicks.

Click the below link to view the retailer tips.

View Google Adwords Retailer Tips

Google Content Network Tips

Advertising with Google Adwords can provide LOADS of traffic. When sending traffic from Google Adwords, there are two sources of traffic: Search (traffic sent from searches on Google.com) and Content (traffic sent from Google partners such as Adsense). Google has provided some general tips regarding optimization tips for their content network. To view the article, [...]

Advertising with Google Adwords can provide LOADS of traffic. When sending traffic from Google Adwords, there are two sources of traffic: Search (traffic sent from searches on Google.com) and Content (traffic sent from Google partners such as Adsense). Google has provided some general tips regarding optimization tips for their content network. To view the article, click the below link.

http://adwords.blogspot.com/2008/01/google-content-network-tips-optimizing.html

Google Adwords - New Site Targeting Features

Google Adwords has added two new components to their Site Targeting feature.
Previously, you were only able to bid on a CPM basis. For example, you would set a bid of $5.00 per 1000 impressions. If you received 100,000 impressions and 50 clicks, you would still pay $500 ($10 / click)!!! We were in a sitution [...]

Google Adwords has added two new components to their Site Targeting feature.

Previously, you were only able to bid on a CPM basis. For example, you would set a bid of $5.00 per 1000 impressions. If you received 100,000 impressions and 50 clicks, you would still pay $500 ($10 / click)!!! We were in a sitution where our ads appeared on MySpace and we ran through $100 within a few hours. This cost us over $100 and we only received 100 or so clicks. MySpace is a high-impression site because users browse through profiles and rarely click on ads - this causes a tonne of impressions. Well this mistake should never happen again.

Google has added the ability to bid per click rather than per thousand impressions. This saves tonnes of time, money and guessing work.

The second feature allows targeting to specific pages within a site.

Please visit http://adwords.blogspot.com/2007/11/two-updates-to-site-targeting.html to get a complete overview.