Google Adwords

Funny Adwords Ad

I was surfing the web and found an interesting Adwords ad.
You’ll notice that that this person has included an SMS number in the URL field. I tried clicking the ad but no cigar, I get a 404 page. Of course, this persons’ ad was taken down by the end of the day.
For those interested, you [...]

I was surfing the web and found an interesting Adwords ad.

Adwords Ad on Google Philippines

You’ll notice that that this person has included an SMS number in the URL field. I tried clicking the ad but no cigar, I get a 404 page. Of course, this persons’ ad was taken down by the end of the day.

For those interested, you are in fact allowed to include a telephone number in the ad text. It works well for SOME people so it’s definitely worth split testing.

SEO Round Table talks about this in more detail.

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Maximize Adwords Profits This Holiday Season

The Adwords team has posted a simple article about increasing your traffic and conversions during the holiday season.
Here’s an example tip you’ll find: specifically mentioning any special holiday promotions you are running in your ad text drives additional interest from consumers. Clear and compelling ads with season-specific text is a good way to generate more [...]

The Adwords team has posted a simple article about increasing your traffic and conversions during the holiday season.

Here’s an example tip you’ll find: specifically mentioning any special holiday promotions you are running in your ad text drives additional interest from consumers. Clear and compelling ads with season-specific text is a good way to generate more clicks.

Click the below link to view the retailer tips.

View Google Adwords Retailer Tips

Google Content Network Tips

Advertising with Google Adwords can provide LOADS of traffic. When sending traffic from Google Adwords, there are two sources of traffic: Search (traffic sent from searches on Google.com) and Content (traffic sent from Google partners such as Adsense). Google has provided some general tips regarding optimization tips for their content network. To view the article, [...]

Advertising with Google Adwords can provide LOADS of traffic. When sending traffic from Google Adwords, there are two sources of traffic: Search (traffic sent from searches on Google.com) and Content (traffic sent from Google partners such as Adsense). Google has provided some general tips regarding optimization tips for their content network. To view the article, click the below link.

http://adwords.blogspot.com/2008/01/google-content-network-tips-optimizing.html

Google Adwords - New Site Targeting Features

Google Adwords has added two new components to their Site Targeting feature.
Previously, you were only able to bid on a CPM basis. For example, you would set a bid of $5.00 per 1000 impressions. If you received 100,000 impressions and 50 clicks, you would still pay $500 ($10 / click)!!! We were in a sitution [...]

Google Adwords has added two new components to their Site Targeting feature.

Previously, you were only able to bid on a CPM basis. For example, you would set a bid of $5.00 per 1000 impressions. If you received 100,000 impressions and 50 clicks, you would still pay $500 ($10 / click)!!! We were in a sitution where our ads appeared on MySpace and we ran through $100 within a few hours. This cost us over $100 and we only received 100 or so clicks. MySpace is a high-impression site because users browse through profiles and rarely click on ads - this causes a tonne of impressions. Well this mistake should never happen again.

Google has added the ability to bid per click rather than per thousand impressions. This saves tonnes of time, money and guessing work.

The second feature allows targeting to specific pages within a site.

Please visit http://adwords.blogspot.com/2007/11/two-updates-to-site-targeting.html to get a complete overview.