Google Analytics
Get Visitors To Come Back
Does your website stand out? Why would ANYONE come BACK to your website? Does your website have anything worthy of coming back to? These are all questions you should ask yourself when looking at the “Direct Visitors” metric in Google Analytics. Return visitors are super important for many reasons.
Here are some great resources about [...]
Does your website stand out? Why would ANYONE come BACK to your website? Does your website have anything worthy of coming back to? These are all questions you should ask yourself when looking at the “Direct Visitors” metric in Google Analytics. Return visitors are super important for many reasons.
Here are some great resources about return visitors:
- Website Goodies talks about getting your visitors to return back to your website
- A Promotion Guide talks about increasing traffic with return visitors
- Search Engine Channel talks about how return visitors gives you prominence in search engines
- Lastly, here are 10 Proven methods to attract and measure return website visitors
Google Analytics Releases Powerful New Features
Google Analytics will be rolling out some new features in the coming weeks. Some of you may have already noticed the interface change.
The following has been added
Advanced Segmentation
Custom Reports
A data export API (private beta)
Integrated reporting for AdSense publishers (private beta)
Multi-dimensional data visualizations called “Motion Charts,”
Updated user and administrative interface
The biggest surprise - Analytics is now [...]
Google Analytics will be rolling out some new features in the coming weeks. Some of you may have already noticed the interface change.
The following has been added
- Advanced Segmentation
- Custom Reports
- A data export API (private beta)
- Integrated reporting for AdSense publishers (private beta)
- Multi-dimensional data visualizations called “Motion Charts,”
- Updated user and administrative interface
The biggest surprise - Analytics is now integrated with Adsense. You can see how much money each page generates, hourly earnings (for any metric available), which referrals are bring you profitable traffic and for each page on your site, you can view up to 10 Adsense metrics! You can cross segment with almost any data value!
Links
- Visit the Google Analytics blog to view the features in detail.
- If you would like to view a visual representation of the videos, view Google’s Youtube Playlist.
What Screen Resolution Is Your Site Designed For?
Many webmasters overlook one important aspect of a website - screen resolution. BgTheory.com reports the following:
In January 2008, 48% of surfers used a screen resolution of 1024X768 while 38% used a higher screen resolution.
Resolutions higher than 1024X768 are seeing an increase year-over-year. To view BgTheory’s trends from 2000-2008, click here.
It is very important to look [...]
Many webmasters overlook one important aspect of a website - screen resolution. BgTheory.com reports the following:
In January 2008, 48% of surfers used a screen resolution of 1024X768 while 38% used a higher screen resolution.
Resolutions higher than 1024X768 are seeing an increase year-over-year. To view BgTheory’s trends from 2000-2008, click here.
It is very important to look at your screen resolution stats (you can use Analytics, WebTrends etc) and design your site around the most common screen resolution. It seems like 1024X768 is still the way to go, for now.
According to BgTheory, 76.5% of people click on the visible area of your page. Keep this in mind if your site is designed for a super high resolution (about 1024X768). Scrolling up and down is ok, left to right…ALL BAD.
Google Analytics - Excellent Stats Software
We have just started using Google analytics and it is excellent software. You can signup at http://www.google.com/analytics/.
The most valuable features is their goal tracking functionality. For example, if you want a certain visitor to click through a certain path to get to a signup page, you can find out where the user left and based [...]
We have just started using Google analytics and it is excellent software. You can signup at http://www.google.com/analytics/.
The most valuable features is their goal tracking functionality. For example, if you want a certain visitor to click through a certain path to get to a signup page, you can find out where the user left and based on this information, you can optimize the “fall-off” page. They basically track everything you can think of.
Another valuable feature, they tie into your adwords account and allow you to see which keywords are converting etc.
GREAT SOFTWARE!
