Funny Adwords Ad

I was surfing the web and found an interesting Adwords ad.
You’ll notice that that this person has included an SMS number in the URL field. I tried clicking the ad but no cigar, I get a 404 page. Of course, this persons’ ad was taken down by the end of the day.
For those interested, you [...]

I was surfing the web and found an interesting Adwords ad.

You’ll notice that that this person has included an SMS number in the URL field. I tried clicking the ad but no cigar, I get a 404 page. Of course, this persons’ ad was taken down by the end of the day.

For those interested, you are in fact allowed to include a telephone number in the ad text. It works well for SOME people so it’s definitely worth split testing.

SEO Round Table talks about this in more detail.

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