What Determines A Quality Link Partner?

Building link partners is like building a business relationship. When you create a business relationship, there are gives and takes. It is a 50/50 proposition. For example, you may own an “engine parts” website and you might be linking to a radiator website. You’re sending traffic to a related product in the same industry (automotive) [...]

Building link partners is like building a business relationship. When you create a business relationship, there are gives and takes. It is a 50/50 proposition. For example, you may own an “engine parts” website and you might be linking to a radiator website. You’re sending traffic to a related product in the same industry (automotive) and this will benefit both parties in different ways.

But before creating a link partnership, have you done your homework? Have you made sure that the link partner is good for your website? Creating a check list would be extremely beneficial. It allows you to decide which websites to link to. For example, here are a few things I would make sure of:
1. Does the link partner have a link from their homepage to their links page?
2. Does the link partner have good quality content?
3. Do they have related links?
4. Will their website benefit your end user? Will your website benefit their end user?

Spend a few extra minutes reviewing your link partners website and you will feel better about linking to them. Don’t link to anybody. You need to consider your websites reputation. Think about the traffic you are sending and vice versa. Search engines will consider you a big “player” if you have QUALITY links pointing to your site. Using an effective checklist can help you find better link partners and will drive higher quality traffic to your website.