Improve Your Link Campaign - Create Related Link Phrases

The most important part of a SEO’s job is to create link phrases that describe the focus of your website. Submitting to search engines is a waste of time because search engines locate your site by following inbound links. Concentrate on building your inbound links with strong phrases that relate to your sites’ content and [...]

The most important part of a SEO’s job is to create link phrases that describe the focus of your website. Submitting to search engines is a waste of time because search engines locate your site by following inbound links. Concentrate on building your inbound links with strong phrases that relate to your sites’ content and offering. When building a relationship with a link partner, keep in mind that you’re offering content their users could use. Think about the whole picture when developing your link campaign. Linking relationships should be built based on the content of your site.

For example, if your website is in the pet food genre, have your link partners link with the following anchor text:
dog food
cat food
hamster food
bird treats
etc
Your link partners would link to your main page or a specific page on your website and having the above keywords visible on their webpage.

By developing good content, you are creating value for your link and increasing your chances of search engines spidering your site. Related linking and content is the key to having a successful website.