Google Adwords - New Site Targeting Features

Google Adwords has added two new components to their Site Targeting feature.
Previously, you were only able to bid on a CPM basis. For example, you would set a bid of $5.00 per 1000 impressions. If you received 100,000 impressions and 50 clicks, you would still pay $500 ($10 / click)!!! We were in a sitution [...]

Google Adwords has added two new components to their Site Targeting feature.

Previously, you were only able to bid on a CPM basis. For example, you would set a bid of $5.00 per 1000 impressions. If you received 100,000 impressions and 50 clicks, you would still pay $500 ($10 / click)!!! We were in a sitution where our ads appeared on MySpace and we ran through $100 within a few hours. This cost us over $100 and we only received 100 or so clicks. MySpace is a high-impression site because users browse through profiles and rarely click on ads - this causes a tonne of impressions. Well this mistake should never happen again.

Google has added the ability to bid per click rather than per thousand impressions. This saves tonnes of time, money and guessing work.

The second feature allows targeting to specific pages within a site.

Please visit http://adwords.blogspot.com/2007/11/two-updates-to-site-targeting.html to get a complete overview.